KLM — Holland Herald
To celebrate the 100th anniversary of KLM, Rive Roshan was commissioned to design a bespoke artwork for the cover of Holland Herald, the first and oldest inflight magazine in the world.
Editions
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Inspiration
As inspiration we took the first glimpse of Holland that Golnar – one of the two partners of Rive Roshan – ever got: the organised and structured landscape of the Dutch countryside, with the low sun shimmering in the many boulders and lakes.
We recreated this experience through photographing a composition of glass, film and colour in the silvery early morning sunlight, reflected from the IJ river into our studio.

To celebrate the 100th anniversary of KLM, Rive Roshan was commissioned to design a bespoke artwork for the cover of Holland Herald, the first and oldest inflight magazine in the world.
Inspiration
As inspiration we took the first glimpse of Holland that Golnar – one of the two partners of Rive Roshan – ever got: the organised and structured landscape of the Dutch countryside, with the low sun shimmering in the many boulders and lakes.
We recreated this experience through photographing a composition of glass, film and colour in the silvery early morning sunlight, reflected from the IJ river into our studio.